Steve Martorano started as a club DJ in the 70's working in such clubs as Valentino's in Cherry Hill, NJ, London Victory club in Center City Philly and the Mansion in Wildwood NJ before opening his first sandwich delivery business that he ran from his apartment.
From there, he would make the sandwiches, wrap them, take the phone off the hook to personally deliver them, return home, put the phone back on the hook and wait for the next call. He was a one man show with an increasing popular business. His sandwiches were becoming a hit and it wasn't long before he outgrew his space. In order to keep up with the business, Martorano moved into his mother's basement. Keep in mind that all of this was illegal but he did whatever he had to do earn money outside of spinning records.
The food became so popular in South Philly that Martorano decided to open a take out restaurant in a strip mall. Here Martorano made pizza, sandwiches, pasta dishes and homemade water ice. A few years later the demand outgrew his location again and Martorano moved to a bigger free standing sit down restaurant.